It is essential in 2016 and going on into 2017 that to perform the best job for our clients, we have to make sure we have the best SEO tools. I have been in this industry for quite some time, and I have seen SEO software development grow from basic to advanced tools. Here is a list of what we currently like to use here at Search Focus.
To put it simply, this online tool is excellent for competitor spying. It can report all the backlinks that your competitors have sourced, the PPC keywords that they are bidding on, and even what they are naturally ranking for. If your job requires you to profile and source backlinks, then Ahrefs.com is a must have SEO tool in your arsenal. Also featured on this fantastic online tool is a content explorer which also shows you the most shared content on social media, a keyword suggestion tool, domain comparison, and they even have their own browser SEO toolbar so you can see results away from their website.
The swiss army knife of data gathering. It can scrape anything, from article ideas, metadata, backlinks, DA & PA, emails, domain names and much more. This is a piece of software I have been using for over 7 years, perhaps eight even, and I have been fond of it ever since.
SEO Content Machine
Great for scraping articles. We do not scrape articles to use as our own; we use them to gather ideas to post new content in our own writing, and this piece of software can gather articles to download to your computer straight to a folder of your choice.
This is a piece of software that scrapes your own or your competitor websites. It will tell you everything from page titles, meta descriptions, header tags, response codes, images, internal and external links and much more. This is another great tool for finding out what content is on your competitor’s website, and how they have structured their on-page SEO.
A nifty little tool that can find out more information about a list of links that you have gathered or scraped. You can find out the IP address and country it is hosted in, the Moz PA & Da, Ahrefs data, Alexa ranks, Majestic data, domain age and much more, all in one place. This handy little tools seems to get slightly better with updates more recently.
If you have been involved in SEO services for as long as we have, then you know that time is sparse, and any timesaving methods are accepted with grace. Bring forth Roboform, the ultimate time-saver with form filling. If you are new to SEO and you are planning to stick with it for a while, then you had better get used to filling in forms, and this little baby will help you along the way. It has one minor annoyance though in that it often pops up when you don’t need it if you forget to deactivate it when you are not using it, but other than that it is hunky dory.
This is a browser plugin that we do use, but not as much as other SEO services tools. It has its uses though, such as adding additional information under search engine results, such as Alexa rank, SEMrush backlinks, Webarchive age, Facebook likes and Google +1’s, view page source, Pinterest pins, Linkedin data and more. Be careful with it though as it queries the search engines, so if you have your Google results set to 100 results per page, and have all the parameters set to auto query, then you will quickly find your IP address banned from Google for a couple of hours.
So here you have some tools we use at Search Focus. Like any other software, you find that you will need a training period to get used to all the features in each piece of software. We also use many other pieces of software for ranking reports, link building profiling, and much more, but we will keep those a secret for now.