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What is SEO?

The number one question from many people. There are still a large amount of people out there that have not even heard of this treasure of an online marketing technique called SEO. It stands for ‘Search Engine Optimisation’, which is the process of promoting your website on the search engines when somebody types in a search query relating to your small business or product. Why reach out to future customers when they can come looking for you? This is precisely what SEO is, it is an inbound online marketing technique where people type into Google, Bing or Yahoo a search query looking for your product or service, and finding your website on the first page. It is a far less aggressive approach than outreach marketing techniques such as cold calling, social media and email marketing. It is our job to get you onto the first page using a variety of techniques we have been gathering since 2002.ess

How much will my SEO cost?

Again that can vary. Different industries cost different amounts, as some industries are more competitive than others. We work with personal injury solicitors and we also work with e-commerce websites that sell hunting products, so the level of competition is different so the price will vary. What we will do is offer you a free quote that is fair to your industry, but we do not offer £100 per year SEO like many companies still do because it just doesn’t work like that. We have to spend money on your website, and that will be coming out of your SEO budget.

How long will my SEO take?

Again it depends. The more you can afford to spend on SEO the longer we can spend on your website per month. The difference between £400 and £4,000 per month is phenomenal, because a chunk of your £4,000 will be spent wisely by us on your website, so in turn, we are investing it into your website and businesses future. We are spending your money for you because we know the best places to do it.

How many SEO experts does it take to work on my website?

Well, that depends on the requirements. For instance, if you are an e-commerce store and you have populated the store yourself, then there could be duplicate content throughout the website, so each product, or at least every category, needs to be uniquely written in order to get the very best from your store. The bigger the store, the bigger the job of rewriting the content will be. We will let you know with our free website survey report. Smaller projects can be looked after by one worker, but larger projects will require more than one SEO professional.

Do you tie us into any SEO contracts?

Well no, but we do ask that you be committed to the project. Search Engine Optimisation takes time and it is important for the client to remember that search engine results are not instant. It is very hard to predict a finishing date for a marketing project as each one differs. We do take month on month payments but we also offer discounts to clients that sign up for 6 or 12 months at a time.

Are you an SEO agency?

No, we are freelancers, we take in a select type of client that can work together with our ideas and trust in our abilities. Agency work is becoming harder and harder due to a lot of uneducated people entering into the industry via the back door, learning a little bit of jargon, and all of a sudden becoming an ‘expert’, only to get it wrong. As freelancers we know we can get the very best out of our client’s project without influence from anyone other than our client. ‘Too many cooks spoil the broth’, springs to mind.

Is SEO dead?

Definitely not – This is something we read online time and time again. It is usually something that is said when somebody runs out of ideas or just cannot get a grasp of the industry. Some people simply don’t understand the industry, so when it moves on, as it generally does (such as algorithm updates), they lack the ability to adapt to or find new ideas and techniques due to a lack of understanding of the search engines and how they function.

Final words from us…

SEO have changed an awful lot. Being on page 1 for your chosen keyword will not bring you the pot of gold you think it will. You have to look at the whole picture, and that is you need to push everything. We always ask clients to judge us on results, telephone calls and email leads, and to take their focus away from keywords. We do go after your industries bigger keywords, but that is not all we target. For every keyword there are hundreds of keyword combinations and variations that you may be missing out of. We have the experience to acknowledge that this is the best way forward for your business, giving you the best ROI from your SEO.

Kind Regards
SEO ROI Freelancers

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