It is essential in 2016 and going on into 2017 that to perform the best job for our clients we have to make sure we have the best available SEO tools. I have been in this industry for quite some time, and I have seen SEO software development evolve from basic to advanced tools. Here is a list of what we currently like to use here at SEO ROI.
To put it simply this online tool is the be all and end all of competitor spying. It can report all of the backlinks that your competitors have sourced, the PPC keywords that they are bidding on, and even what they are naturally ranking for. If you job requires you to profile and source backlinks, then Ahrefs.com is a must have SEO tool in your arsenal. Also featured on this fantastic online tool is a content explorer, which also shows you the most shared content on social media, a keyword suggestion tool, domain comparison and they even have their own browser SEO toolbar so you can see results away from their website.
The swiss army knife of data gathering. It can pretty much scrape anything, from article ideas, meta data, backlinks, DA & PA, emails, domain names and much more. This is a piece of software I have been using for over 7 years, perhaps eight even, and I have been fond of it ever since.
SEO Content Machine
Great for scraping articles. We do not scrape articles to use as our own, we use them to gather ideas to post new content in our own writing, and this piece of software can gather articles to download to your computer straight to a folder of your choice.
This is a piece of software that scrapes your own or your competitor websites. It will tell you everything from page titles, meta descriptions, header tags, response codes, images, internal and external links and much more. This is another great tool for finding out what content is on your competitors website, and how they have structured their on-page SEO.
A nifty little tools that can find out more information about a list of links that you have gathered or scraped. You can find out the IP address and country it is hosted in, the Moz PA & Da, Ahrefs data, Alexa ranks, Majestic data, domain age and much more, all in one place. This handy little tools seems to be getting slightly better with updates more recently.
If have been involved in SEO for as long as I have then you will know that time is sparse, and any time saving methods are accepted with grace. Bring forth Roboform, the ultimate time saver when it comes to form filling. If you are new to SEO and you are planning to stick with it for a while then you had better get used to filling in forms, and this little baby will help you along the way. It does have one little annoyance though in that it often pops up when you don’t need it if you forget to deactivate it when you are not using it, but other than that it is hunky dory.
This is a browser plugin that I do generally use, but not as much as other SEO tools. It does have its uses though, such as adding additional information under search engine results, such as Alexa rank, SEMush backlinks, Webarchive age, Facebook likes and Google +1’s, view page source, Pinterest pins, Linkedin data and more. Be careful with it though as it queries the search engines, so if you have your Google results set to 100 results per page, and have all of the parameters set to auto query, then you will quickly find your IP address banned from Google for a couple of hours.
So here you have some of the tools we use at SEO ROI. Like any other software you will find that you will need a training period to get used to all of the features in each piece of software. We also use many other pieces of software for ranking reports, link building profiling, and much more, but we will keep those a secret for now.