What is duplicate content? Duplicate content is the pinnacle of all evil to us search marketers, a website owner will come to us full of enthusiasm about their future online SEO campaign only to find out that their website is plagued with duplicate copy. You usually find that this is more common with ecommerce stores on a […]
The war between inbound and outbound marketers has been raging on for quite some time now. As a result, I am convinced we will never hear the end of it. With the more traditional outbound approach, we are thinking in terms of television, billboards, direct mail, banners and publicity stunts.