When you’re trying to improve your site rankings, there are many mistakes that you can make without meaning to. If you are new to SEO then it’s important to understand the potential penalties you could be facing if you do something wrong. Google is one of the top search engines in the world and many website owners have found themselves facing penalties for accidentally breaking the rules. Here you’ll learn more about what Google penalties are and more importantly, how to avoid them. You should also make sure any SEO packages for small business that you choose follow the below tips too.
Understanding Google penalties
Google penalties can be given to a website for a number of reasons. If your site is penalised it will prevent people from being able to see your domain name. This applies whether the domain is typed into the address bar or in the search function of Google. It also doesn’t matter how successful your business is and how much traffic you usually receive – if you break the rules Google doesn’t care who you are.
How to avoid a Google penalty
The good news is that it doesn’t have to be difficult to avoid a Google penalty. The first thing you need to know is that the site regularly updates its rules and regulations. Therefore it would be a good idea to frequently double check what is and what isn’t allowed before you go ahead with your SEO campaign.
Another thing to ensure is that your website isn’t down for any lengthy periods of time. Google is a particular fan of showing websites which have regular, fresh content. If there’s no activity for a set period of time then your site will soon start to find itself lower and lower down in the rankings. Eventually it will be penalised altogether. It will take just 2-3 days of inactivity for your rankings to start seriously dropping.
One of the easiest traps to fall into is to produce over-optimised content. This is one of the most common penalties Google gives out. So many people still believe that the more keywords they have in their content, the better it will be. This simply isn’t the case anymore. More than anything, Google cares about content that is easy to read. All content which is over stuffed with keywords will be penalised. The good news is that SEO packages for small business are very rarely likely to cause this problem for you.
If your website has been hacked then this is another thing Google will penalise you for. It’s important to make sure that your website is safe for consumers to use. If there are security risks then Google won’t rate your site very highly. In fact, they could remove it from their system entirely.
Overall if you don’t pay attention to Google penalties, you could soon find your website invisible to the search engine. This will significantly lower your web traffic. By following the above tips and finding reliable SEO packages for small business, you should be able to avoid a penalty.