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Search engine optimisation is a complex process that takes time and talent to develop and successfully achieve. Many companies specialise in this web marketing field, include a variety of SEO Bolton companies, which is the city with the second largest economy in the UK. For businesses that are interested in increasing their search engine ranking, it is important to understand a few important facts.

First, search engines such as Google rank websites based on page authority. This is becoming more and more important over time as new websites are developed and competition increases. Page authority is determined through a complex technique. The search engine assigns every website a ranking to start which is a low number but never zero. As this number increases, the website moves up the page of search results. There are a few ways that a business can increase their ranking, including working with a professional SEO Bolton company.

This can also be achieved by internally linking your website with other websites. The more links a website has, the higher its page rank will be. However, these must be quality links. Another way to improve a page ranking is through quality content. Websites that have many different pages with large amounts of information will see a higher placement on the search engine results. If this content includes keyword phrases, the ranking can get even higher. However, the content must be relevant and informative. Search engines can weed out websites that use filler content instead of useful text.

Another fact about search engine optimisation is that it can take months or even a year to see results. The time frame depends on the level of competition for a certain keyword. Keywords with only 20,000 search results will see a higher page ranking faster than a keyword with 200,000 search results. A SEO Bolton company or other specialised keyword marketing firm can help determine a reasonable time frame for each keyword phrase.

Finally, in order to get see the best results from a search engine optimisation campaign, it is important to use all available resources. For example, Google and other search engines have free tools available that can show you how many times a certain keyword phrase is researched on the Internet. The goal is to incorporate keywords that have the least amount of competition but a high ranking in the search engines. In order to successfully begin a search engine optimisation campaign, consider hiring a professional such as an SEO Bolton company.

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