SEO Company Luton – Ready to grow your business yet?
A SEO consultant is a natural professional. For his client, the aim is to suggest areas for expert consultation, in order to improve natural traffic. This involves advice, recommendations and support in the implementation of a natural strategy and the monitoring of performance and ROI.
Two major components of SEO are identified! The SEO Consultant works on “On-site” SEO consisting of improving the architecture, editorial content, internal linking structure, and semantic structure of the website. The role is also to propose optimisation for “off-site SEO” referencing where it is establishing relationships with third-party sites (backlinking or link building strategy) having a relationship with the main theme of the site and which may represent a flow of traffic.
Once all the SEO has been performed, the job of an SEO consultant is to analyse the traffic results, keyword rankings and the potential for increased conversions and turnover.
What is SEO?
SEO is the process of optimising a website to increase its visibility in search engines (Google, Bing, Yahoo). Our SEO consultants will take into account all components of the business and technological environment of the website they are working on. This consists of improving and highlighting the content in the eyes of search engines to make them easily accessible, identifiable and indexable.
Search engines will then crawl the site using robots (for example: Googlebot), also known as spiders or crawlers, which are driven by a positioning algorithm. It is this analysis of the engines and their SEO algorithms that will determine the future positioning of the site within the search engine results pages (SERPs).
SEO Consultants: SEO audit and customer advice, on semantic SEO optimisation and technical support, internal networking / linking, link building strategy (off-site), social media optimisation (SMO), brand content, Google update reports.
Google Analytics: implementation of advanced filters and segments, definition of events, conversion elements and alerts. Design of SEO traffic monitoring dashboards, definition of multi-channel conversion funnels and attribution models.
These configurations will allow you to visualise with precision the detail of the performance of your site in order to overcome certain defects in a A-B Testing strategy.
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