Ready to grow your Stoke business yet? – What We Can Do…
As a business, why would you need a SEO company? Why would you need search engine optimisation or SEO services to begin with? There are several benefits to be had by optimising your website for the search engines. Here are a few:
You get access to free visitors who are actively searching for information for your products or services on the web once you rank well, which means a significant increase to your advertising ROI (Return on Investment).
You gain online visibility as you take your position on the top end of search results angled at the industry you belong to.
Optimisation of your website allows you to target people as they are actively searching for services and products you manufacture or sell.
It’s one of the most cost effective method of automating lead generation for your business.
Our 3-Step Process Of Website Optimisation
Our professional SEO services specialise in helping you become visible to people who are actively searching for your products or services online by making your website search engine friendly.
And we achieve this goal by our planned 3-step process:
Step 1 – Keyword Research and Competitive Analysis
A keyword or a search term as it is referred to is a phrase often entered to a search engine by people who are looking for specific products and services. For instance, a person searching for high-quality blankets will enter a search term “good blankets” in the search engines.
Keyword research is the starting point of any search engine optimisation campaign we undertake and is one of the most important first step which we spend a great deal of time on.
As this is the step which helps us understand what your potential customers are typing into the search engines while trying to find your product or service in the search engines. This is where our experience, knowledge and an understanding of how search engines work comes in handy.
Step 2 – Website Optimisation
After understanding your industry and competition, we move on to the next stage, which is to optimise your website for the search engines.
With website optimisation our aim is to make your website, both in terms of design and layout, search engine friendly so it can be easily indexed, which is necessary to get it ranked in the search results.
Step 3 – Offsite optimisation
While onsite optimisation is the important, it is vastly incomplete without offsite optimisation. It refers everything that happens external or offsite to your website to as offsite optimisation.
The purpose behind it is to help the search engines to find you relevant, adequate and helpful for people who search using the keywords you are targeting, as only if the search engine considers your website useful to the web surfer will it rank you for a particular search term on the results page.
Undertaking link building activities form a major part of this step. This is often one of the most time-consuming task we perform as a SEO company, as without it ranking well is nearly impossible.
Interested In Our Stoke SEO Services?