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How to Build a Relationship with your SEO Client

How to Build a Relationship with your SEO Client

SEO is a term which has had its scope dramatically widened over the past 10 years. As more and more companies understand that marketing and profitability are strongly dependent upon the company’s digital presence, SEO management has become a top dollar business. Yet, all is not always easy when dealing with SEO clients. Many times a client will have unreasonable expectations for their SEO, want to be constantly instructed and/or tutored in maintaining their SEO, want to implement outdated SEO techniques, or an array of other issues will arise. The question then becomes “How do you maintain a positive relationship with your SEO clients without negatively effecting productivity?” Here are 5 tips to help you… Explain how SEO works dispelling myths and misconceptions While SEO is great, it is not a miracle drug to fix other marketing problems. You should explain to your client what SEO can and cannot accomplish. Focus should be given in on the complexity of SEO integration. Do not try to confuse your client, but ensure that he or she understands that SEO is more than just dropping some key words in a blog and making a Facebook business page. Many times a client’s understanding of SEO will come from Google, Bing, or Yahoo searches. The amount of misinformation floating about the internet is infinite. Unfortunately, many clients hone in on techniques which are outdated or simply do not work. For example: A client may want you to change and add to the title tags of a webpage. Another client may want you to focus on the page ranking. As explaining SEO to a client...

What is Still Trending in SEO as We Approach 2016?

Finding the best SEO techniques can be quite a long and tedious task in one of the worlds fastest moving industries. The techniques that worked yesteryear are now obsolete, which means you have to move quickly to find alternative techniques, which might become outdated in another 12 months time. Rinse, repeat, and there you have the SEO industry in a nutshell! Well, it is not so bad in this latest period, but you never know what might creep up on you next. There were days where you could target keywords in the anchor text, but with one single update Google managed to wipe out a ‘small’ percentage of websites and possibly businesses too, simply because they were over-optimised. Those that used a keyword far too often in their backlinks would get filtered to the fourth page or even obliterated from existence, so many Webmasters turned to building branded backlinks instead, or even partial match backlinks, or even turned their desperation towards the more risky PPC (Pay-Per-Click) industry. The point is, a percentage of business owners or Webmasters that day either turned to find new techniques, or simply quit altogether because they had lost too much faith in the challenging industry that is SEO. So what still works in 2015? Creating Quality Content… Content has been and will always remain a top factor in SEO. Content is king, as Google keeps on preaching, and has always been important, but it is growing more and more in importance by the day. Just recently Google implemented a quality content update to its algorithm, and the change has caused varied opinion between certain...

5 Google SEO Chrome Plugins & Extensions

Are you trying to get more visitors to your website? If you feel like you’re not getting the visitors that you think your website deserves, the problem may lie in how well your website is optimised for SEO. Fortunately, there are some great SEO plugins that you can use that will help you to optimise your website and as a result a potential increase in the number of visitors. Here are some of the best SEO plugins for Google Chrome that you may want to consider installing that will help you on your way to marketing your own website. Five Of The Best SEO Plugins For Google Chrome… Majestic SEO The Majestic SEO plugin is a great way to quickly evaluate the quality of your website. The plugin details the Citation Flow and Trust Flow for any site, and even a specific webpage, enabling you to quickly see if the website is of a high quality and as a result worth reaching out for a link. If you are a Majestic SEO subscriber then you certainly do have more information to make use of, like anchor text and backlink data, saving you from having to log into the dashboard. This will assist you with your competitor analysis work straight from your toolbar. Mozcast The Mozcast plugin is one of the most dependable ways of seeing if there is widespread turbulence in the Google’s Algorithms. The great thing about this plugin is, like the former abandoned PageRank status, you only have to take a look at the top corner of your screen to get a glimpse of how the Google algorithm weather is looking. If your...

Losing Visitors? – Your Problem Solving Checklist

There are many people who are trained in the arts of Search Engine Optimisation, but a lot of people start flapping when it comes to problem solving an account. We have all been there, we spend a long time marketing a website, building up the content and visitors slowly over time, and in one fowl swoop you see a bulk of your traffic disappear for one reason or another. Time to hit the panic button? No, not just yet. Some of the answers could be very simple and you may be overlooking the obvious solution. Firstly, if you know you have gone within the Google guidelines then you need to create a checklist and cross them off one at a time. Check your robots.txt Your websites robots.txt file may be blocking search engine robots from accessing vital files such as your CSS stylesheets and other files, therefore Google are unable to process your website properly. If Google cannot see your CSS files then it will not be able to see if your website is mobile friendly or not, therefore you may lose a little bit of ground with mobile search queries. Check for any crawl errors In Google Webmaster Tools you can check for crawling errors. It may be something that has updated on your website, or a plugin that you have uploaded. I often play about with site speed and some plugins I have used have interfered with the Javascript on a website, therefore my Google Analytics script was not tracking properly. Crawl errors will tell you of any 404 errors on your website. I recently had a client that had lost...