When you’re running an online business, your website is your most important marketing tool. Therefore it makes sense to ensure that it’s created to a very high standard. There’s several things you need to make sure of when creating a website. The main factors to take into consideration are:
- Attractive/eye catching design
- Website speed
Firstly you need to ensure that your website is easy to navigate through and that it boasts an eye catching design. However one thing that many people don’t think about is the speed of their website. Ask any good SEO service provider and they will tell you just how important speed is when it comes to business websites. Take a look at your site and calculate how long it takes for each page to load up. Look both on the computer and on a smartphone. That way you’ll get a good idea of how much you need to improve your sites speed.
Why Speed Matters
These days life seems to run at a hectic pace. People are so used to rushing around, doing everything in a hurry. When you go into a store the last thing you want is to be left standing in a queue for what feels like hours! The same applies online. Consumers don’t want to wait half an hour for a website to load up. These days if it takes longer than 30 seconds, people tend to move on to another site. Therefore if the speed of your website is quite slow, you could be losing out on a lot of business!
The question is, what makes a website slow and how can you improve it?
The Five Best Tips for Improving Website Speed
There are many ways in which you could improve the speed of your website. Below you’ll find the top five tips you can easily incorporate into your website today.
Tip #1: Limit Fancy Graphics
Do you have lots of images and graphics running on your website? Whilst you want to create an attractive, easy on the eye design, having too many graphics can be a real problem for loading time. You can try to lower the size of images in order to make them quicker to load up. CSS Sprites also enable you to compress many different images into one.
Tip #2: Ensure all Plugins are Up to Date
If there are plug-ins and add-ons that are out of date on your website, this can affect the loading times. Just by making sure all software and add-ons are up to date can cut your pages loading times dramatically.
Tip #3: Cache Webpages
Also known as browser caching, this lets computers save various resources which the web servers have locally sent. It helps to make the site more responsive to visitors who are trying to access it. It can also help to lower your bandwidth usage which can save you money.
Tip #4: Managing Your Files
Tip #5: Choose a Better Hosting Service
Finally by switching to a better hosting service it can have a significant impact on the loading time of your website. Make sure that you don’t have a shared IP package. Dedicated IP service providers are much better and can even help you to achieve higher search engine rankings.
If you’re struggling, a good SEO service provider like Search Focus will be able to help you to speed up your website in no time.