Terry Burrows
Freelance SEO Consultant | Local SEO Specialist | Technical SEO | Lead Generation Strategist | 24+ Years in Search | Helping Businesses Turn Organic Traffic Into Revenue
I help businesses generate consistent, high-quality leads through search.
With over two decades in digital marketing, I specialise in SEO strategy, technical optimisation, and performance-driven PPC campaigns that turn websites into reliable acquisition channels — not just online brochures.
Search has evolved dramatically during my career. I’ve adapted through every major shift — from early algorithm updates to mobile-first indexing, Core Web Vitals, AI-driven search, and the growing importance of entity-based optimisation. Today, success in search demands clarity, precision, and commercial focus. That is exactly what I deliver.
More about me...
I’m known for simplifying a complex industry. Clients value my ability to explain what matters, remove what doesn’t, and implement strategies that produce measurable growth.
My approach is built around three principles:
- Clarity over confusion
- Strategy before tactics
- Revenue before vanity metrics
Beyond technical ability, I bring honest advice, clear communication, and long-term thinking to every project. Whether working with SMEs, local service providers, or growing brands, my objective is always the same — build sustainable visibility that drives real business results.
I still love this industry as much as when I started. Search never stands still, and neither do I.
Core Expertise
- Local SEO & Geographic Search Strategy
- Technical SEO & Site Architecture
- On-Page Optimisation & Entity Signals
- Advanced Keyword Research & Search Intent Mapping
- Content Strategy & Topical Authority
- Google Business Profile Optimisation
- Conversion-Focused SEO
- PPC Campaign Strategy & Management
- Competitor Intelligence
- Digital Growth Consulting
What I Do Best
- Turn underperforming websites into lead generators
- Identify quick-win opportunities others miss
- Diagnose ranking drops and traffic loss
- Build scalable SEO frameworks
- Align SEO activity with commercial goals
- Help business owners understand search without the jargon
If one word defines my work in search, it is clarity.
Daily Strategic Responsibilities
- SEO strategy development
- Technical audits
- Search intent analysis
- Content planning & optimisation
- SERP performance tracking
- Internal linking frameworks
- Authority building
- PPC performance management
- UX and conversion improvements
- Algorithm impact analysis
Technology & Platforms
- Ahrefs
- SEMrush
- Screaming Frog
- Google Search Console
- Google Analytics 4
- Google Ads
- GTmetrix
- AWR Cloud
- Copyscape
- Netpeak Checker
Working knowledge of:
HTML, CSS, CMS platforms (primarily WordPress), site performance optimisation, structured data, and crawl management.