Break the Search Engine Rank Barriers with a Local SEO Strategy
If your company is a brick and mortar business, then you will need an effective local SEO strategy to reach out to people within your geographical area. Our local SEO services help physical & digital companies to market themselves locally by making their online presence more SEO friendly to local customers and prospects.
Local SEO is what it is. It is a scaled-down SEO strategy that focuses on Google My Business and local user intent keywords. So, for example, there is a big chance somebody will find this website by typing in ‘ SEO in Wigan‘ or ‘ SEO Company in Wigan’, which is a localised search query for our business.
We will find all of the geographical search queries targeting businesses such as yours, and then we will work our magic on your website. If you do not already have a Google My Business listing, we will create one for you. You could manage this yourself, or we will handle it for you every month.
We are Search Focus Ltd, a results-driven local SEO company in Wigan. We help small to medium-sized businesses increase their online visibility so more people can find them. As a result, we will improve the chances of you raising your customer base.
You can combine local SEO (GmB) with local PPC and local Social Media Marketing integration to target an audience you can reach out to using several different channels. Of course, once the word gets out about your services, then people will do the rest for you, which is why you must target as many marketing channels as you possibly can.
Search Focus Ltd is a local SEO company with a deep understanding of how the industry works. We have ranked hundreds of websites locally and nationally and continually adapt and perfect our techniques at an accelerated rate. Get in touch today for a no-obligation chat about your business needs.
What are our current SEO rates?
(UNDER 15 HOURS P/M)
(OVER 15 HOURS P/M)
What is Local SEO?
In today’s competitive business environment, having a strong online presence is crucial for businesses of all sizes. With the majority of consumers using search engines to find local products and services, it’s essential for companies to invest in local SEO (search engine optimisation). This is where a local SEO company comes into play.
A local SEO company specialises in optimising websites and online listings for local businesses, helping them rank higher in local search results. In this article, we’ll discuss the importance of local SEO and how a local SEO company can help your business succeed.
Importance of Local SEO
Local SEO is essential for small and medium-sized businesses that rely on local customers. When someone searches for a product or service in their area, search engines use their location to display relevant results. If your business is not optimised for local search, it’s highly likely that your competitors will appear at the top of the results, leaving you with little to no visibility.
By investing in local SEO, your business can increase its online visibility and attract more potential customers in your area. Studies show that 82% of smartphone users perform a ‘near me’ search, and 50% of those searches result in a store visit within a day. This highlights the importance of ranking well in local search results for businesses that serve their local community.
How a Local SEO Company Can Help
A local SEO company has the expertise and resources to improve your online presence, making it easier for potential customers to find and choose your business over your competitors. Here are some ways a local SEO company can help:
- Keyword Research and Optimisation
A local SEO company will conduct keyword research specific to your business and location, identifying the most relevant keywords that potential customers are using to find businesses like yours. They will then optimise your website and online listings with these keywords, making it easier for search engines to index and rank your business for relevant search terms.
- Google My Business Optimisation
Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. A local SEO company will help optimise your GMB listing by ensuring all information is accurate and up-to-date, adding photos and videos, and managing customer reviews. This can improve your visibility in local search results and make it easier for potential customers to find and contact your business.
- Local Directory Listings
Local directory listings, such as Yelp and Yellow Pages, play a crucial role in local SEO. A local SEO company will help optimise your business listings on these directories by ensuring consistent information across all platforms, managing customer reviews, and adding relevant keywords. This can improve your visibility in local search results and drive more traffic to your website.
- Content Marketing
Creating high-quality, engaging content is essential for improving your online presence and attracting potential customers. A local SEO company can help develop a content marketing strategy that targets local audiences with relevant and informative content. This not only improves your search engine ranking but also builds brand awareness and establishes your business as an authority in your local area.
- Social Media Management
Social media is a powerful tool for connecting with potential customers and promoting your business. A local SEO company can help manage your social media presence by creating engaging posts, responding to customer inquiries, and running targeted ad campaigns. This not only improves your online presence but also helps build a loyal following of local customers.
- Local Link Building
Link building is an important aspect of SEO, and a local SEO company can help you acquire quality backlinks from other reputable businesses in your area. These links not only improve your website’s authority but also drive more traffic to your site and increase your chances of appearing in local search results.
- Constant Monitoring and Adjustments
SEO is an ongoing process, and a local SEO company will regularly monitor your website’s performance and make necessary adjustments to improve its effectiveness. They will track keyword rankings, analyse website traffic, and make changes accordingly to ensure that your business stays visible and competitive in the ever-changing digital landscape.
A local SEO company is an essential partner for any business looking to improve its online presence and attract more customers from the local community. They have the expertise and tools to help you target your local audience, increase website traffic, and boost your search engine rankings. By investing in local SEO services, you are investing in the success of your business in the digital world.
So why wait? Contact a reputable local SEO company today and watch your business thrive in the competitive online market. Let us help you reach your full potential and achieve digital success! Connect with our team of experts at Search Focus Ltd to learn more about our services and how we can help grow your local business.