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The Advanced Guide to Social Media Marketing

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Social media is a powerful tool, not just for entertainment. It can promote your business, build your brand, and make money. Social media marketing uses platforms and websites to promote a product or service. Although e-marketing and digital marketing are still dominant in fields such as electronic commerce, social media marketing is becoming more popular for entrepreneurs and businesses. According to an estimate, social media marketing has a bigger impact on revenue than search engine optimisation (SEO). Social media marketing includes activities that directly promote or advertise a brand using social media platforms like Facebook, Twitter, YouTube etc.Some of the most popular social media platforms for business include Facebook, Twitter, LinkedIn and Google+. These platforms provide you with ways to interact with customers personally and allow them to provide feedback about your products or services.

Who uses social media?

The answer, of course, is that everyone uses social media. But who are the people who are most likely to use it frequently? And why? The Pew Research Center has attempted to answer these questions with its report. Here are some key findings:

  • Young people use social media more than older people.
  • People with higher incomes use social media more than lower-income people do.
  • People with college degrees use social media more than those with less education.
  • People with children use social media more than those without children at home.

Who uses Twitter

Twitter is a social networking and microblogging service that enables users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page and delivered to the subscriber’s inbox. Users receive notifications when they are mentioned in a tweet and when others subscribe to their tweets (known as followers). Users can also create lists of their favourite topics, which can be shared with other users.

Twitter is mainly used by young adults and teenagers who like to chat about their daily lives, share photos or other media, or get news in real-time. The service has become so popular that it has spawned its own jargon, including hashtags (words or phrases preceded by the hash symbol #) and handles (screen names used by more than one person). Some people even have more than one account.

Although Twitter was initially intended primarily for private messaging, it has become a public forum where users post everything from personal thoughts to breaking news stories.

How to market your business on Twitter

Twitter is a great place for marketers to connect with their customers. It’s also a great place to connect with other marketers and learn from them, too.

We’ve rounded up some of the best advice from some of the top Twitter marketing experts out there. Read on to learn how to build your brand and engage with your audience through Twitter.

How to market your business on Twitter

  1. Build an engaged following by tweeting valuable content, not just promotional messages.
  2. Use hashtags to expand your reach.
  3. Make use of trending hashtags and events.
  4. Create an effective profile image that captures your attention and reflects your brand.
  5. Use direct messages (DMs) as an opportunity to engage customers and clients, not just send sales pitches.

Who uses Facebook

According to Facebook’s own statistics, the platform has 2.1 billion users around the world. That’s more than a quarter of the world’s population and means that your mom, your boss and your neighbour are probably on Facebook.

The majority of users — 73 percent — are outside of the U.S., according to Facebook’s most recent earnings report. In fact, India has more Facebook users than any other country in the world, with 279 million people using the platform every month.

But while there are millions of people using Facebook in India — and billions more around the world — not everyone is a fan of Mark Zuckerberg’s creation. Some people have stopped using it altogether and others have scaled back their usage due to privacy concerns or because they’re just bored with it altogether.

Facebook remains popular among teens, however: More than half of teens say they use it every day or practically daily (54 percent), according to Pew Research Center data from 2016.

How to market your business on Facebook

In addition to being able to reach out to consumers and potential customers, Facebook also lets you create an online community and engage with your audience. Here are some tips for how to market your business on Facebook:

Create a page for your business. If you don’t have one yet, go ahead and create one now. You can either do this by clicking the “Create Page” button on the right side of any Facebook profile or by visiting

Write engaging content that encourages people to share their thoughts and experiences with other users — in other words, content that keeps them coming back for more. Remember that you’re not just writing for yourself; think about what would interest your audience and keep them coming back day after day (or even hourly).

Share interesting facts about your company or industry that could make readers want to learn more about it from you than from someone else — or even make them want to become customers themselves!

Who uses LinkedIn

LinkedIn is a social network that helps you connect to find jobs, recruit talent, and build your professional network. LinkedIn is a website designed to help professionals network and find jobs. It works by connecting you with users who have similar interests and professional goals.

LinkedIn is the world’s largest professional network on the Internet with over 400 million members. The site allows users to stay up-to-date on colleagues and employers through their newsfeeds. It also allows users to keep in touch with people they have met at various conferences and events. LinkedIn lets users post their resumes online so they can be seen by recruiters and employers.

Some of the most popular features of LinkedIn include:

Profile – Users can showcase their skills, experiences and education through their profiles. This section gives users an opportunity to highlight their strengths as well as provide a snapshot of themselves for others to see.

Inbox – Inbox is where users can track conversations with other LinkedIn users, view updates from companies they follow or are interested in working for, receive notifications when someone views or recommends them and much more!

Jobs – Job seekers can use this section to search for open positions within companies that interest them as well as view job postings from companies who are looking for new employees!

Groups – Groups provide an opportunity for professionals from similar industries or businesses to connect with one another.

How to market your business on LinkedIn

LinkedIn can be an effective way to grow your business and establish thought leadership in your industry. Here are some tips for using LinkedIn to market your business:

1. Create a professional profile

The first step to marketing on LinkedIn is creating a professional profile that showcases your expertise and experience. Take the time to write a compelling summary and include relevant information about your background and career history. If you’re new to LinkedIn, it may take some time to build up a strong network, but once you do, it will pay off in spades!

2. Build out your company page

If you have a company page on LinkedIn (and you should), make sure that it contains all the information you want potential clients or customers to see. This includes details such as annual revenue, number of employees and industry certifications or awards won by staff members (if applicable). You can also share news about recent milestones, product launches or other relevant developments at the company level through this channel as well as post content written by staff members as part of their personal profiles.

3. Post relevant content

LinkedIn is not just about making connections; it’s also about sharing useful information that will help people in their careers and businesses — hence the name “professional network.” Posting useful articles from reputable sources can be an effective way of building credibility and trust with potential customers and clients alike.

Who uses Instagram?

On average, users spend more than 30 minutes per day on Instagram, which is more than any other social network. Instagram is used by more than 1 billion people worldwide, with more than 300 million active daily users. It’s particularly popular among young people, with 70% of US teens using Instagram every month compared with just 53% using Facebook each month according to Pew Research Center data from 2018.

Why do people use Instagram?

People use Instagram for many reasons: to connect with friends and family, find inspiration for travel or fashion, discover new products and brands or simply relax by browsing through beautiful images from around the world.

How to market your business on Instagram

Before you start posting photos and videos on Instagram, make sure you’ve built up an audience first. This means following other accounts in your industry as well as engaging with people through comments and likes on their posts. You should also try posting relevant content that will attract new followers who might be interested in what they see on your account as well as those who’ve already joined up with yours.

  1. Use hashtags. Hashtags are essential for getting noticed on Instagram. Search hashtags that are relevant to your brand and post photos with them in the caption. You can also use hashtags in your profile name and bio to increase visibility.
  2. Post consistently. Posting regularly will help keep your account active and increase engagement from followers who want to see updates from their favourite accounts. Posting once or twice a week is recommended but posting more often isn’t necessarily better — it depends on how much time you have available for posting!
  3. Engage with other users by liking their photos, commenting on their posts, and following them back when they follow yours (and vice versa). This helps build relationships with other users and increases engagement on both ends of the spectrum — especially if those users have large followers themselves!
  4. Encourage people to tag their friends in comments or stories by using #tagforlikes or #tagforfollow.

Who uses Pinterest

According to comScore, Pinterest has more than 100 million unique visitors per month in the US, making it one of the most visited websites in the world. As of May 2013, it was ranked second only to Facebook in terms of traffic among social media sites.

According to research by eMarketer, more than 35% of women aged 18-29 use Pinterest and 50% of women aged 30-49 also use the service. According to a 2012 survey conducted by Harris Interactive on behalf of Pinterest, more than half (51%) of all female internet users in the U.S. have used Pinterest at least once during the past three months; this represents an increase from 45% in 2011 (the first year that Harris Interactive conducted this study).

  • Pinterest lets anyone create a free account at no direct cost to users. The company makes money through advertising, which is sold by its sales team.
  • Pinterest is popular with women, especially those in their 20s and early 30s. It’s also popular among foodies, DIYers, parents and wedding planners.
  • Pinterest users tend to be younger than Facebook users. According to Pew Research Center data released in 2016, Pinterest saw a 28% increase in its audience between 2013 and 2015, while the number of people using Facebook over that time period stayed relatively flat (with an increase in growth from 2014-2015).
  • Pinterest users are more likely than Facebook users to have college degrees and have higher incomes than the average American household.
  • Men use Pinterest less frequently than women do — but they’re still there.

A 2015 study found that the gender imbalance on social media networks such as Twitter was much less prevalent on Pinterest than it was on other platforms such as Facebook or Reddit. The study found that only 6% of all online adults who used Pinterest were men; however, men were slightly more likely than women to say they planned to start using Pinterest over the next year (11% vs 8%).

How to market your business on Pinterest

The platform offers a great way to attract customers, increase brand awareness and boost sales. If you’re looking for more customers, consider using Pinterest marketing as part of your overall digital marketing strategy.

Below we’ve outlined five steps that will help you market your business on Pinterest:

  1. Create a dedicated account (or use an existing one)
  2. Pin engaging content that’s relevant to your audience
  3. Promote your pins through social media and email marketing campaigns
  4. Use hashtags strategically to get noticed by the right people
  5. Pin from other people’s boards

Create a Business Account

The first thing you need to do is create a business account on Pinterest. This will allow you to connect your pins with other social media channels, such as Facebook and Twitter, which helps you generate more exposure for your brand. It also makes it easier for potential customers to find you online by searching for relevant keywords related to your industry.

Create an Awesome Profile

Make sure your profile is set up correctly and includes all the necessary information about your company so that it looks professional and inviting. You can also include links to other websites where people can learn more about your products or services if they’re interested in learning more about what you offer before making a purchase decision.

Organise Your Boards

Pinterest allows users to organise their boards into categories that make sense for their business needs.

Who uses Tik Tok?

Tik Tok is a Chinese video sharing app owned by ByteDance, a Chinese tech company. It’s the world’s most popular short-video sharing platform, with more than 300 million active users. It was launched in China in 2016 and soon became hugely popular there. It’s now available in more than 100 countries around the world and has been downloaded over 500 million times.

The service has been criticized for its lack of moderation, but it’s also been praised for its ability to provide a platform for aspiring musicians to share their work with fans.

Tik Tok users post short videos of themselves lip-syncing or dancing along to popular music tracks — often with visual effects added as well — or performing comedy sketches or other comedy skits. The videos are usually shared on social media platforms such as Facebook and Instagram, where they can be viewed by millions of people worldwide.

TikTok’s content is mostly user-generated, with a large number of young people sharing their daily lives through short video clips. It has a bigger following among younger people than rivals like Instagram and Snapchat, who use it as an alternative platform for posting their content.

According to Sensor Tower, 72% of all video views on Tik Tok are from people under 24 years old.

How to market your business on Tik Tok

If you’re looking for new ways to market your business, then Tik Tok might be just what you need. Here are some tips for marketing your business on Tik Tok:

Create an account with the company

This is the first step in marketing your brand on Tik Tok. You’ll need to create an account before you can post videos, which allows you to build awareness and increase traffic to your website or other social media profiles.


Once you’re logged into your account, you’ll be able to post videos and other content for free. You can create original content or use pre-existing videos from popular accounts like Vine or YouTube (with permission). It’s important to make sure that everything you share aligns with your brand identity so that people know who you are and what you do when they see your posts.

Use the right hashtags.

Hashtags are used to categorize posts so that people can easily find them on social media platforms like Instagram or Twitter. They’re also used in videos to attract more views from viewers who want to see related content. On Tik Tok, you can use hashtags to help people find your videos or even subscribe to them if they want more updates from you in the future!

Create engaging content

The most important thing when it comes to marketing on Tik Tok is creating engaging content. Before you start uploading videos, spend some time creating them in order to ensure they’re as good as possible.

For example, if you’re promoting a new product or service, consider creating an explainer video that teaches people how it works and why they should buy it. This will help them understand what exactly your product does and why they need it in their lives — which makes it more likely that they’ll purchase from you later down the line!

Who uses YouTube?

YouTube is the world’s most popular video site. Each day, people watch hundreds of millions of hours on YouTube and generate billions of views. Today, YouTube is a global phenomenon that has changed the way people communicate. It’s not just about cats anymore.

YouTube is a place to discover, watch, upload and share videos. It gives people a voice to express themselves and connect with others who share their interests. The platform’s reach is growing daily as more people create channels, build audiences and generate revenue from their content.

YouTube makes it easy for anyone to upload content. It supports all types of videos — from personal photos to Hollywood blockbusters — in up to 4K resolution at 60 frames per second. The website uses advanced machine learning algorithms to automatically sort videos into user-defined categories based on objects appearing in each frame (also known as semantic indexing).

YouTube has always been a place where people can come together to find their voice and be heard. We believe in free, open internet and in supporting creators who make great SEO friendly content that people love. We also believe in building tools that give everyone — from creators to advertisers — more choice and opportunity to succeed.

The platform allows you to reach an audience of millions and easily target specific demographics with your videos. It’s also free to use and has a robust analytics dashboard that will help you track views, likes and shares.

YouTube users are young. According to ComScore’s 2017 U.S. Digital Future in Focus report, 18- to 34-year-olds spend more time on the site than any other age group (an average of 21 minutes). The next closest age group was 45-54 year olds; they spent an average of 14 minutes on YouTube each month.

YouTube is mobile-first. More than 70 percent of all viewers watch videos on mobile devices — sometimes even exclusively on mobile devices — according to ComScore data from February 2018. That means if your content isn’t optimized for mobile viewing, you’re missing out on a huge share of potential customers who are watching videos while standing in line at the grocery store or waiting at an airport gate.

How to market your business on YouTube

The video platform has over a billion users and 1 trillion views each month. In fact, YouTube reports that over half of all 18- to 49-year-olds watch YouTube on a monthly basis. If you can get a piece of that pie, it’s a huge opportunity for your business.

But how do you market your business on YouTube? Here are some tips for getting started:

Create high-quality content. This is the most important part of marketing on YouTube. If your content is low quality, no one will want to watch it, share it or engage with it. Create something unique that people will want to see and talk about — whether that’s a product review or how-to video. The more people talk about your videos, the better chance there is that they’ll be seen by others in their networks too!

Set up an account

The first thing you need to do is set up an account at or if you don’t already have one. Once you’ve created your account, make sure to verify it so people know they’re dealing with an official representative of your business or brand.

Use keywords in your title

You want people to find your videos when searching so make sure to use relevant keywords in your title tag (i.e., “How to market your business”) so they show up in search results. You can also add tags into your description that describe what’s happening in the video (like “marketing”

Create a channel

Next up: Create a channel for your business or brand! You can do this by going into “My Videos” and clicking “Create Channel.” The next step is to add some videos and fill out your profile information so that viewers can find out more about who you are and what you’re all about (and maybe even learn how to pronounce your name).

Create awesome videos

Creating great content isn’t just about making beautiful images or having perfectly written copy — it’s about delivering a message that resonates with your audience. Make sure you’re creating videos that are unique, timely and relevant to your audience so they’re not just watching them once but sharing them on social media over and over again.

Promote other people’s videos

YouTube is crawling with video creators who have already built up large followings by creating interesting videos that their audiences love. Find out who those video creators are by checking out their channels or visiting their websites. Then reach out to them directly (if they allow) and ask if they’d be interested in promoting your video in exchange for you doing the same for them down the road

Who uses Snapchat?

Snapchat is a social media app that allows users to send pictures and videos to one another. These pictures and videos are only accessible for a short amount of time before they disappear.

It founded by Evan Spiegel, Bobby Murphy and Reggie Brown in 2011 as a way to share photos with friends without having to worry about them being saved or shared with others. The company’s name comes from “snapping” a picture or video for a limited period before it disappears forever. Snapchat is now used by more than 100 million people each day and has become one of the most popular social media sites ever created.

Snapchat is popular among teenagers and young adults who want to stay connected with friends without having their personal information shared on other social media sites like Facebook or Instagram. Users can send messages, pictures and videos directly from their smartphones without worrying about someone saving their photos or videos for later use against them. This makes it an appealing option for those who want privacy when sharing personal information online.

SnapChat’s main demographic consists of teens and young adults 18-24. However, it has been gaining popularity among people of all ages. It’s also popular with celebrities who have millions of followers on the app because it allows them to share behind-the-scenes content with their fans without worrying about it being public forever.

Users can follow others who post daily stories or send snaps directly through the app. They can also create group chats to chat with friends via text or video chat.

How to market your business on Snapchat

Snapchat is a photo messaging app that allows users to send photos and short videos that self-destruct after a period of time. The idea behind Snapchat was to make it fun for users to share their experiences with friends in real-time without worrying about what would happen after they sent them.

How to Market Your Business on Snapchat

There are many ways that you can market your business on Snapchat. Here are some tips:

Create an account and start posting

Go to and sign up for an account. You can also use the Snapchat app, which makes it easy to find other people’s stories, add them as friends, and see what people have been posting lately.

Post daily updates about your business.

Include links back to your website or social media accounts so people can follow them there too! Make sure your updates are interesting – people want to know what’s going on in your life too!

Snapchat is all about visuals

Ensure you have good-quality photos and videos before posting them on Snapchat. The more engaging your posts are, the more likely people will be to view them!

Share behind-the-scenes photos

This will help your followers feel like they’re getting an inside look at what goes on at the office or behind the scenes at events etc. You can also include short videos of employees doing fun things around the office or at events which makes it easy for people to relate to and engage with.

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