Email marketing is one of the most effective ways to reach your target audience. If you want to create a responsive email list and start sending out newsletters, you will need a tool that helps you collect subscriber information and send emails easily. It is an effective way to reach your audience. It’s also the most affordable because you don’t have to pay for advertising. But only if you know how to do it right.
Email marketing can be intimidating for new marketers, but many tools on the market make it easier than ever before. Here are some of our favourite email marketing tools for beginners:
Constant Contact
Constant Contact is a leading provider of email marketing software and services. The company’s cloud-based applications help small businesses, nonprofits and marketing teams create search engine friendly content, send and track email newsletters, social media, and e-commerce promotions.
The company provides both email marketing and social media marketing services. The company also hosts websites for its customers and provides them with phone numbers and faxes that can be used to receive information requests.
Constant Contact aims to help small businesses get more customers through email marketing, social media management services. Their award-winning email marketing software makes sending beautiful emails easily, tracking results, and measuring ROI. Send personalised email campaigns that look great on any device – desktop or mobile.
More than 350,000 businesses trust Constant Contact to grow their businesses.
Mailchimp
Mailchimp is the world’s largest marketing automation platform. They help people like you send great campaigns and grow their businesses. It is a popular email marketing service that allows you to create and send professional-looking emails to your subscribers. This includes newsletters, marketing campaigns, event invitations and more.
Mailchimp has various features that make sending automated emails to your subscribers easy. You can use Mailchimp’s drag-and-drop builder to create engaging content and even personalise it for each recipient. The tool also lets you track engagement rates on each email to see what works best for your audience.
When you sign up for MailChimp, you’ll be given a set of tools that will help you build an email list from scratch or import contacts from another service. You can then use those contacts to send out one-time emails with marketing offers or regular newsletters that keep customers up-to-date on new product releases or upcoming events.
Sendinblue
SendinBlue is a cloud-based email marketing and transactional email solution that helps businesses send millions of emails monthly. SendinBlue is used by companies of all sizes and industries, including startups, SMBs, enterprises and agencies.
SendinBlue is a leading transactional email provider used by over 250,000 companies worldwide.
Sendinblue offers its customers an outbound email service with a wide range of features:
- Compatibility with all major ESPs (Mailchimp, Constant Contact…).
- A/B testing tool (split test your campaigns).
- Advanced automation rules to trigger emails based on events.
- Integrations with Google Analytics, Salesforce, Zendesk
MailerLite
MailerLite is one of the most popular email marketing automation platforms, used by over 1 million small businesses and solopreneurs. Our email marketing software gives you complete control over your marketing campaigns, including A/B testing, email automation, and more.
MailerLite’s powerful yet easy-to-use email marketing automation platform helps you create stunning newsletters that get read. Our drag-and-drop editor allows you to create beautiful designs in minutes without any coding knowledge required.
MailerLite allows you to set up automated campaigns that send out automatically at certain times or dates. You can segment your subscribers and send them emails based on their actions (e.g. purchase history).
Our built-in A/B testing feature allows you to split-test different subject lines and content for your campaigns before sending them to your entire list! This way you can optimise your campaign for maximum open rates without paying for every test campaign.
GetResponse
GetResponse is one of today’s most popular and influential email marketing platforms. It has been around for a long time and is still strong. The company has grown significantly since its inception and now offers a range of products.
Email Marketing Software is their flagship product that allows you to send emails to your subscribers without any coding skills required. The software includes drag-and-drop functionality so you can create beautiful newsletters without having to worry about coding or design skills needed to create eye-catching emails that attract people’s attention. You’ll also find integrations with social media platforms like Facebook and Twitter to promote your SEO content outside of email marketing and inside it.
MooSend
Moosend is a marketing automation platform that allows us to create, send and track customised emails.
Moosend offers the following features:
Email Campaigns: create and send personalised emails to your subscribers. Send campaigns from any device, even offline. We support all major email clients (Gmail, Hotmail) and mobile devices (iOS, Android). Also, we offer a built-in spam checker to help you avoid false positives from spam filters.
Payouts: manage your affiliate program with full control over each campaign’s earnings and commission payout percentages. Our payouts are processed automatically weekly so you don’t have to worry about missing payments or manual processing delays.
Automation Tools: set up automated actions based on user behaviour or triggers — get notified when a subscriber signs up or unsubscribes from your list or when they open or click on an email campaign. You can also trigger emails based on time and date (e.g., sending a “Happy Birthday” email at midnight on their birthday).
HubSpot Email Marketing
HubSpot is the leading marketing automation platform for inbound sales, marketing, and customer support. More than one million customers in more than 190 countries trust HubSpot to help them attract visitors, convert leads, and close customers.
As a HubSpot CRM customer, you can use our email marketing tool to create and send newsletters, automated emails and more. You can also use this tool to manage contacts and send personalised messages directly from your inbox.
HubSpot Email Marketing Features:
- Create beautiful email templates in minutes with a drag-and-drop builder.
- Use our drag-and-drop email editor to design custom templates using HTML or plain text markup.
- Send targeted campaigns based on recipient behaviour such as opens, clicks or purchases.
- Integrate with Google Analytics to track how well your emails perform after they’re sent — even see how long it takes readers to open your emails.
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