Finding the Used 2 times">best SEO Used 4 times">techniques can be Used 4 times">long and tedious in one of the world’s fastest-Used 3 times">moving industries. The Used 4 times">techniques Used 25 times">that worked yesteryear are now obsolete, so you Used 2 times">must hurry to Used 2 times">find alternative Used 4 times">techniques, Used 13 times">which Used 2 times">might Used 2 times">become outdated in Used 3 times">another 12 months. Rinse, repeat, and Used 8 times">there you Used 9 times">have the SEO Used 4 times">industry in a nutshell!
It is not so bad in Used 5 times">this period, but you never Used 3 times">know Used 3 times">what Used 2 times">might creep up on you next. Used 8 times">There Used 2 times">were Used 4 times">days Used 5 times">when you Used 2 times">could target Used 2 times">keywords in the Used 2 times">anchor Used 5 times">text, but Used 23 times">with one Used 13 times">update, Used 21 times">Google wiped out a ‘Used 2 times">small’ Used 2 times">percentage of Used 3 times">websites and possibly Used 2 times">businesses Used 2 times">simply Used 7 times">because Used 14 times">they Used 2 times">were Used 6 times">over-optimised. Used 4 times">Those Used 25 times">that used a Used 3 times">keyword far too often in Used 15 times">their Used 8 times">backlinks Used 4 times">would get filtered to the fourth page or even obliterated from existence, so many.
Used 3 times">Webmasters started to Used 3 times">build branded Used 8 times">backlinks instead, or even partial match Used 8 times">backlinks, or even Used 3 times">turned Used 15 times">their desperation towards the more risky PPC (Pay-Per-Click) Used 4 times">industry. The Used 2 times">point is a Used 2 times">percentage of business owners or Used 3 times">Webmasters Used 25 times">that day Used 3 times">either Used 3 times">turned to Used 2 times">find new Used 4 times">techniques or quit altogether Used 7 times">because Used 14 times">they had lost do-Used 11 times">people-lose-faith-Used 23 times">with-seo/">faith in the challenging SEO Used 4 times">industry.
Used 5 times">text-align: center;">Used 17 times">content/uploads/2020/09/Used 3 times">What-is-Used 5 times">Still-Trending-in-SEO.jpg" alt="Used 3 times">What is Used 5 times">Still Trending in SEO" width="480" height="300" />
<i>So Used 3 times">what Used 5 times">still works in 2015?i>
Used 2 times">Creating Used 8 times">Quality Used 17 times">Content…
how-Used 17 times">content-Used 2 times">marketing-and-seo-work-together/">Used 17 times">Content has Used 3 times">always remained a top Used 5 times">factor in any SEO agency. Used 17 times">Content is king, as Used 21 times">Google keeps on preaching, and has Used 3 times">always been important, but it is growing Used 2 times">increasingly in importance by the day. Just Used 2 times">recently, Used 21 times">Google implemented a Used 8 times">quality Used 17 times">content Used 13 times">update to its Used 9 times">algorithm, and the change has Used 2 times">caused varied Used 3 times">opinions among certain high-profile Used 3 times">webmasters. It was an Used 13 times">update Used 3 times">dubbed ‘The Phantom Used 13 times">Update’ by the Used 7 times">media Used 2 times">simply Used 7 times">because Used 2 times">nobody knew Used 3 times">what Used 2 times">happened. All Used 14 times">they Used 3 times">know now is Used 25 times">that it was not a Used 3 times">Panda Used 13 times">update but an Used 13 times">update to the core Used 9 times">algorithm Used 2 times">itself. Used 3 times">Either way, in the aftermath, it left Used 11 times">people scratching Used 15 times">their heads in bewilderment and confusion, a trait Used 25 times">that Used 21 times">Google has mastered Used 2 times">these Used 4 times">days.
Used 21 times">Google Used 2 times">recently went on record and Used 3 times">admitted Used 8 times">there was an Used 13 times">update (Used 13 times">which wasn’t Used 3 times">Panda), Used 13 times">which SearchEngineLand Used 3 times">dubbed ‘The Used 8 times">Quality Used 13 times">Update’, Used 13 times">which was a Used 2 times">tweak to Used 15 times">their core Used 9 times">algorithm Used 13 times">which has Used 2 times">caused a flurry of Used 3 times">opinions, Used 23 times">with some mentioning Used 25 times">that it Used 2 times">could be Used 21 times">Google giving more weight to specific Used 6 times">ranking Used 3 times">signals within the core Used 9 times">algorithm Used 2 times">itself, and less to Used 2 times">others. Used 3 times">Either way, Used 4 times">something noticeable Used 2 times">happened, and Used 8 times">there has been a rising need for Used 2 times">higher-Used 8 times">quality Used 17 times">content written solely by Used 2 times">experts in the Used 4 times">industry.
Your Used 17 times">content needs to be Used 2 times">engaging to your viewers and detail Used 4 times">something unique Used 13 times">which will make Used 2 times">reading your Used 17 times">content worthwhile and keep your Used 4 times">readers coming back for more juicy information and gossip Used 2 times">about Used 15 times">their own opinion. The bottom line is Used 25 times">that you cannot just create Used 4 times">pages of poor Used 17 times">content or Used 4 times">pages Used 25 times">that are 40% made up of Used 21 times">Google Adsense adverts Used 23 times">with thin Used 17 times">content blocks to prop them up and expect to get top Used 9 times">results. Used 4 times">Those Used 4 times">days are Used 4 times">long gone!
Used 5 times">text-align: center;">Used 17 times">content/uploads/2020/09/poor-seo-Used 17 times">content.jpg" alt="Poor SEO Used 17 times">Content" width="500" height="242" />
It is all Used 2 times">going Used 25 times">mobile…
As more Used 11 times">people turn to Used 15 times">their Used 25 times">mobile Used 2 times">phones as Used 15 times">their primary Used 3 times">internet Used 15 times">search Used 2 times">device, the need to cater to the Used 4 times">desktop and Used 3 times">laptop crowd has decreased. It told you a lot Used 5 times">when Used 21 times">Google Used 3 times">introduced a new Used 2 times">tweak to Used 15 times">their Used 9 times">algorithm Used 25 times">that caters for Used 25 times">mobile Used 3 times">phone Used 4 times">technology. If Used 21 times">Google is Used 3 times">moving on it Used 2 times">quickly, then you Used 2 times">should be sure Used 25 times">that Used 4 times">something is in it to be gained.
It was Used 2 times">quite shocking Used 5 times">when I did some Used 3 times">research Used 5 times">when Used 21 times">Google released the Hummingbird Used 13 times">update. It Used 2 times">triggered a Used 2 times">thought Used 25 times">that had Used 4 times">long been buried in our minds Used 2 times">about Used 25 times">mobile Used 3 times">phone Used 4 times">technology and its relationship Used 23 times">with Used 15 times">search Used 2 times">marketing. Used 2 times">After some Analytical Used 3 times">research, we found the figures to be Used 2 times">quite staggering. In less than one year, the Used 25 times">mobile and tablet Used 15 times">search numbers had increased an astonishing 30% Used 6 times">over Used 3 times">laptop and Used 4 times">desktop to Used 2 times">become the number one most used Used 3 times">Internet Used 2 times">device.
How had so many Used 11 times">people moved into Used 25 times">mobile Used 4 times">technology so Used 2 times">quickly Used 2 times">without us even realising it? Used 23 times">With faster 3G and 4G networks, Used 25 times">that’s how, and Used 23 times">with 5G on its way, the present and future of Used 3 times">Internet Used 4 times">technology is Used 25 times">mobile. You also need to remember how Used 11 times">people Used 15 times">search on Used 15 times">their Used 25 times">mobile Used 2 times">phones. Used 11 times">People are converting to Used 2 times">speech Used 2 times">recognition Used 23 times">with the QUERTY Used 3 times">keyword Used 2 times">being too Used 2 times">small. Used 11 times">People Used 15 times">search differently Used 4 times">through Used 2 times">speech Used 2 times">recognition as Used 14 times">they Used 4 times">would ask a Used 15 times">search Used 3 times">engine a question Used 2 times">rather than typing in a Used 3 times">keyword.
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It felt like I had blinked and missed the boat. Used 5 times">Still, luckily it helped us to pick up on Used 3 times">another notion, Used 13 times">which was to make all of our client’s Used 3 times">websites Used 25 times">mobile Used 2 times">responsive as soon as possible, Used 7 times">because if Used 21 times">Google had Used 15 times">their eye firmly on Used 25 times">mobile Used 15 times">search, then surely eventually Used 14 times">they Used 4 times">would bring Used 4 times">something into Used 15 times">their Used 9 times">algorithm Used 13 times">which affects Used 25 times">mobile Used 9 times">results?
Used 4 times">Those nagging thoughts Used 3 times">turned out to be accurate, so missing the boat on Used 3 times">users Used 3 times">moving Used 6 times">over to Used 25 times">mobile Used 15 times">search Used 2 times">triggered the Used 2 times">thought Used 25 times">that had us prepared for the Used 3 times">April 21st Used 25 times">mobile Used 9 times">algorithm Used 13 times">update Used 2 times">before it was even announced. Used 5 times">This Used 13 times">update was Used 3 times">dubbed Mobilegeddon and was much Used 6 times">over-hyped by the Used 7 times">media.
Even Used 2 times">before the Used 3 times">April 21st Used 13 times">update, Used 21 times">Google was testing the ability to tag a Used 11 times">website as Used 25 times">mobile-Used 9 times">friendly on Used 25 times">mobile Used 3 times">phone browsers, but it wasn’t even considered a Used 6 times">ranking Used 5 times">factor then, it was just an indicator to the searcher Used 25 times">that a Used 11 times">website was Used 25 times">mobile-Used 9 times">friendly. Used 3 times">However, on Used 3 times">April 21st 2015, Used 21 times">Google Used 3 times">introduced it as a Used 2 times">minor Used 6 times">ranking Used 5 times">factor for Used 25 times">mobile devices only, Used 13 times">which Used 2 times">means it will not affect Used 9 times">results on a Used 4 times">desktop or Used 3 times">laptop. Okay, I will admit it, Used 8 times">there is not a massive difference in the Used 9 times">results between Used 25 times">mobile and Used 4 times">desktop, but Used 2 times">creating a Used 25 times">mobile-Used 9 times">friendly Used 11 times">website for our clients Used 2 times">means we are one step Used 2 times">ahead of Used 4 times">those Used 25 times">that haven’t, and I Used 4 times">would be Used 2 times">rather one step Used 2 times">ahead than one step behind, Used 25 times">that is for sure. Besides Used 25 times">that, isn’t it Used 2 times">better for your Used 3 times">users if you provide them Used 23 times">with a Used 2 times">responsive design? Put them Used 2 times">first, Used 2 times">after all.
Used 21 times">Google has Used 3 times">admitted Used 25 times">that even if a Used 11 times">website is not tagged as Used 25 times">mobile-Used 9 times">friendly, if the Used 17 times">content on a non-Used 25 times">mobile-Used 9 times">friendly Used 11 times">website is more Used 3 times">relevant to the Used 15 times">search query than a Used 25 times">mobile-Used 9 times">friendly Used 11 times">website, it can Used 5 times">still rank Used 3 times">above it in the Used 15 times">search Used 9 times">results. So Used 2 times">again, Used 2 times">going to our Used 2 times">first Used 2 times">point Used 3 times">above, Used 8 times">quality Used 2 times">creating-Used 15 times">search-Used 3 times">engine-Used 9 times">friendly-Used 17 times">content/">SEO Used 9 times">friendly Used 17 times">content Used 5 times">still significantly impacts your Used 15 times">search Used 3 times">engine rankings Used 6 times">over a Used 25 times">mobile-Used 9 times">friendly Used 11 times">website. Used 2 times">Being Used 25 times">mobile-Used 9 times">friendly is just Used 3 times">another cog in the machine.
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Used 3 times">Visual-Based SEO…
Used 3 times">Websites Used 9 times">have to introduce pictures and Used 2 times">videos if Used 14 times">they want them to be more Used 2 times">engaging to Used 15 times">their Used 4 times">visitors. A Used 2 times">video, picture or infographic can appeal more to your Used 4 times">readers than a block of Used 5 times">text Used 25 times">that will bleed your eyes. According to our Used 3 times">research, a page Used 23 times">with just Used 5 times">text has a Used 2 times">higher bounce rate than Used 4 times">pages Used 25 times">that use Used 7 times">media to Used 3 times">engage Used 23 times">with Used 4 times">visitors. ‘Just Used 5 times">text’ Used 4 times">pages also show Used 25 times">that Used 11 times">people spend less time on the Used 11 times">website Used 7 times">because sometimes it is harder to read Used 2 times">without Used 3 times">visual Used 7 times">media to back it up.
We usually prefer Used 2 times">video Used 6 times">over an image, Used 2 times">especially for an e-commerce Used 11 times">website Used 13 times">which can show a live product demonstration. Used 5 times">This has proven to increase conversion rates Used 5 times">when used Used 23 times">with the surrounding Used 17 times">content. We Used 2 times">should place images Used 23 times">with Used 2 times">careful consideration, along Used 23 times">with the appropriate alt tags and descriptions. Of Used 2 times">course, if you Used 9 times">have many Used 2 times">videos but lack Used 8 times">quality and Used 3 times">relevant Used 17 times">content on the page, you may not get very far in the Used 15 times">search Used 9 times">results. Combine your Used 3 times">visual Used 7 times">media Used 23 times">with your Used 8 times">quality Used 17 times">content to see the Used 2 times">best Used 9 times">results.
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Make them talk…
Key trends include Used 2 times">comments and engagement Used 23 times">with other external sources to Used 3 times">build organic Used 17 times">content. As Used 15 times">search Used 2 times">engines Used 2 times">increasingly turn to Used 6 times">social, Used 25 times">mobile, and user interactions Used 23 times">with a Used 11 times">website, generating authentic conversations and shares from Used 2 times">customers and Used 3 times">users is essential to having Used 2 times">excellent SEO Used 2 times">services. Be Used 2 times">careful, and ensure you Used 3 times">build your Used 2 times">comments organically and not Used 4 times">through a provider. You want honest Used 3 times">opinions from Used 11 times">people commenting on your Used 17 times">content.
Used 21 times">Google use Used 6 times">social Used 3 times">signals as a Used 2 times">minor Used 6 times">ranking Used 5 times">factor, so you Used 2 times">must Used 3 times">engage Used 23 times">with your Used 2 times">customers and Used 4 times">readers Used 7 times">because Used 14 times">they are the ones Used 25 times">that will Used 2 times">share your Used 17 times">content if Used 14 times">they approve of it or will link to it from Used 15 times">their blog as a way of providing further Used 2 times">reading for Used 15 times">their Used 4 times">visitors. The more you Used 3 times">engage Used 23 times">with your Used 4 times">readers, the more Used 14 times">they will get to Used 3 times">know you and grow to respect your knowledge. Therefore, encourage interaction Used 23 times">with your Used 4 times">visitors at all times to grow an audience for your blog.
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Getting more Used 6 times">social…
As mentioned Used 3 times">above, Used 21 times">Google has Used 3 times">introduced into Used 15 times">their Used 9 times">algorithm Used 6 times">social Used 3 times">signals as a Used 6 times">ranking Used 5 times">factor. Many Used 2 times">experts Used 9 times">have dismissed Used 5 times">this as a Used 2 times">theory, but Used 2 times">others Used 9 times">have tested it and yielded positive Used 9 times">results. One thing is sure: Used 2 times">nobody but Used 21 times">Google themselves knows the genuine answer, and all we Used 9 times">have are our theories and strategies to get us Used 4 times">through the working day, Used 13 times">which makes Used 15 times">Search Used 3 times">Engine Optimisation so interesting to Used 3 times">follow, Used 2 times">especially as a career.
Used 3 times">However, SEO Used 2 times">theory or not, Used 6 times">social-Used 7 times">media-Used 2 times">marketing/">Used 6 times">social Used 7 times">media is Used 2 times">excellent for expanding your network of Used 11 times">people who Used 2 times">share similar interests or will Used 3 times">follow you Used 7 times">because of how you Used 3 times">approach your SEO service. If you can offer sound advice, then Used 11 times">people will Used 3 times">follow you, SEO is not easy to Used 2 times">understand, and if you can help Used 11 times">people Used 2 times">understand it on Used 6 times">social-Used 7 times">media-Used 2 times">marketing/">Used 6 times">social Used 7 times">media, you will generate a following.
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Used 8 times">Backlinks Used 5 times">still Used 2 times">matter…
Of Used 2 times">course, Used 14 times">they do. Used 8 times">There is no Used 2 times">better Used 2 times">signal than a ‘vote’, Used 13 times">which is how Used 21 times">Google sees a Used 2 times">backlink. Okay, Used 14 times">they are much stricter Used 2 times">these Used 4 times">days than in the past, but can you imagine an Used 9 times">algorithm Used 25 times">that eliminates Used 8 times">backlinks as a Used 6 times">ranking Used 2 times">signal? Used 21 times">Google can. Used 14 times">They Used 9 times">have even tried it and Used 3 times">admitted Used 25 times">that the Used 9 times">results looked terrible, so to the naysayer out Used 8 times">there Used 25 times">that says Used 8 times">backlinks don’t Used 2 times">matter anymore… think Used 2 times">again.
Used 2 times">Backlinking is not as easy as it once was, and Used 23 times">with introducing the Penguin Used 13 times">update by Used 21 times">Google (Used 13 times">which walks hand-in-hand Used 23 times">with Used 3 times">Panda), your Used 8 times">backlinks Used 9 times">have to be chosen Used 2 times">carefully. Used 2 times">Avoid inferior Used 8 times">quality, non-Used 3 times">relevant Used 8 times">backlinks, as Used 14 times">they will not do your Used 11 times">website any favours, and Used 2 times">avoid the overuse of Used 2 times">keywords in the Used 2 times">backlink’s Used 2 times">anchor Used 5 times">text.
Used 3 times">However, Used 15 times">search Used 2 times">engines, Used 23 times">with Used 21 times">Google in particular, are not Used 3 times">always 100% truthful Used 23 times">with Used 2 times">backlinking, and Used 14 times">they rely on fear-mongering to control how we Used 3 times">approach it. I Used 9 times">have known Used 5 times">this to be true Used 4 times">through tests, but as Used 4 times">long as you Used 3 times">approach it Used 2 times">carefully, Used 8 times">there is nothing to fear.
Are you looking for seo-macclesfield/">SEO Used 2 times">Services in Macclesfield? Contact us today! We do Used 2 times">marketing for Used 2 times">businesses in every corner of the UK.
